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OEM Trends & Global TPMS Dynamics – Interview Series
With the global adoption of TPMS firmly underway, including legislation in place in Europe, Russia and Asia-Pacific countries following close behind, the need for continued TPMS innovation and education is at an all-time high. Based on a recent Schrader consumer driver survey, while 96% believed that proper tire pressure and a direct, automatic warning was critical to their driving safety, only 58 percent of drivers could accurately identify the TPMS dashboard warning symbol when shown. Schrader remains a key fixture of this technology and education movement, with more than 50 percent of global OEM vehicle platforms utilizing Schrader's direct TPMS technology, along with thousands of repair facilities in the Aftermarket.
Similarly, while TPMS has become a significant safety feature, global vehicle manufacturers have also begun differentiating their respective platforms with new TPMS feature sets to support the consumer driver even more (pressure-by-position displays, tire fill alert, wireless auto-location functionality).
Check out the next two videos from the interview series with Carl Wacker, Vice President of OEM Sales & Marketing for Schrader.
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