The market for replacement tire pressure monitoring system (TPMS) parts and service in North America and Europe will more than triple by 2018, a new study predicts, but parts suppliers need to improve their range of universal sensors to help independent retailers take advantage.

The study — "Strategic Analysis of the North American and European Tire Pressure Monitoring Systems Aftermarket" — by Frost & Sullivan Inc. predicts the size of the market for TPMS parts will rise to nearly $390 million by 2018, up from about $112 million in 2011.

In North America, where all cars have come with TPMS installed OE since 2007, the share of all personal vehicles registered with TPMS will reach 38 percent by 2014, up from 25 percent in 2011, according to Frost & Sullivan Industry Analyst Kumar Saha, creating measurable aftermarket sales and service opportunities.

However, low installer awareness and long original battery life have curbed TPMS replacement volumes, particularly in North America, Frost & Sullivan said, and high prices and the proliferation of stock-keeping unit counts for sensors prove daunting for independent distribution and retail channels, further restraining growth.

To stay competitive, the market research company said, suppliers need to put adequate pricing and product placement strategies in place. Offering universal sensors will reduce inventory burdens on independent retailers.

"Consumers are more likely to replace their sensors while purchasing new tires." Mr. Saha said. "As such, tire retailers and distributors are perfectly positioned to take full advantage of the sensor market.

"They need to ensure that their front-line staff educates consumers, makes the right recommendations, and capitalizes on sensor sales opportunities."

The study also notes that since OE-installed sensor batteries typically last for six to 10 years, many vehicles will require new TPMS sensors by 2015, increasing the potential for aftermarket sales. The study also mentions the growth in demand for winter tires as an opportunity for sensor replacement.

While the market in Europe, where TPMS became mandatory more recently, the installed base is much lower, Frost & Sullivan said, but the aftermarket potential nonetheless should double by 2014.